THE PROBLEM

With a growing number of people out of work along with strict social distancing measures in place these two factors spell disaster for the non-profit community.

OVERVIEW

Watch For Good is a charitable social network and marketplace. Their goal is to increase the corporate social responsibility footprint within the giving community through sponsorships, fundraising, advocacy, and social.

DURATION

ROLE

I worked deeply through each step in the design process and ultimately brought the idea from conception to fruition. The experience was challenging but incredibly fulfilling. Worked with the WatchForGood team – conduct user research, competitor audits, affinity mapping, designed using the solution-based approach, prototyping.

Pooja Daryani – (Designer)
Rachel Smith – (Designer)
Kevin Reynolds – (Project Manager)

Understanding the Problem

Learning more about the basics

Watch4Good provides an exciting mobile experience for users to:

Watch4Good offers an exciting, engaging bridge to users looking to donate funds for a given cause and nonprofits seeking aid to do good in the world.
Also educates the community about the needs of the non-profits and the causes they stand for.

Survey Insights

Studying competitor websites

This survey was written to get a better understanding of how respondents use social media, how they donate to various charities/causes, who the respondents support, and how these behaviors overlap when using social media.

Competitor Audits.

Studying competitor websites

We conducted competitor analysis across existing apps that offer similar features to our idea. We examined the things these apps did well, and the things that could be improved on. Through this, some of the key takeaways:

Key Takeaways

1️⃣ What features to prioritize in our app.

2️⃣ Clean home page design with minimalistic design

3️⃣ Ideas of how to get people involved in the donation

4️⃣ Highlight different ways of donating- and show money are not the only way to donate.

Finding & Analysis

Top insights about user needs and behavior.

From the research, we started with writing down as many ideas as possible on post-its, and mapped them to the entire interaction journey. We did four rounds of ideation sessions, with each round focusing on a different problem area

Four themes emerged after conducting an affinity analysis of the research data.

Identified Personas

Three primary personas were created keeping the WatchForGoods solution in mind

Three personas were emerged after conducting an affinity analysis of the research data.

Converting HMW to Design Opportunities

How did we turn research insights into product features?

Approaching HMW questions with a holistic design understanding, ensuring the solution is well integrated into the design.